Compare
Grace vs SevenRooms.
SevenRooms is a guest CRM and reservations platform strong in premium hospitality. Grace is a full UK hospitality OS built for independents. Different scale, different economics.
SevenRooms sells guest CRM, reservations and marketing automation to high-end restaurants and hotel F&B globally. Grace targets independent UK venues with one guest record across bookings, till, loyalty and marketing — at published flat pricing. SevenRooms can be the right fit for enterprise-style operations; Grace is built for the owner-operator who still works the floor.
Side by side
Outcomes in plain language. Where we can't verify a claim, we say so.
Target market
Grace
Independent UK restaurants, bars, coffee shops and small groups — one platform per venue.
SevenRooms
Premium and multi-site operators globally — enterprise sales motion, custom pricing.
Pricing
Grace
Published tiers from £99/month per venue. No per-cover fees.
SevenRooms
Custom quotes — typically enterprise SaaS pricing. Not published for independents.
EPOS
Grace
Native iPad EPOS with offline mode and KDS.
SevenRooms
POS integrations — not a native till product.
Guest CRM
Grace
One record from bookings, till, WiFi, loyalty and events. Behavioural tiers for every guest.
SevenRooms
Strong guest profiles, tags and marketing automation — depth varies by package.
Reservations
Grace
Branded widget, deposits per service, waitlists, OTP verification.
SevenRooms
Mature reservations and table management for premium venues.
UK focus
Grace
Built and priced for UK independents — GDPR, SMS and VAT context.
SevenRooms
Global platform — UK supported but not UK-native pricing or positioning.
What Grace does
Specific to Grace, missing in SevenRooms.
Transparent UK pricing.
Published tiers — no enterprise quote to get a number.
- Full product on every tier
- No per-cover marketplace fees
- Annual discount published
Till and CRM together.
Spend lands on the guest record without POS integrations.
- Native EPOS on iPad
- Loyalty redemption at checkout
- Offline mode built in
Operator-scale, not enterprise-scale.
Built inside a working independent restaurant.
- Plain-English Grace AI commands
- Support from people who run venues
- Onboarding sized for small teams
Where SevenRooms leads
What they do that Grace doesn't (yet).
Honest reverse. If these matter to your venue, SevenRooms is worth looking at.
Enterprise guest CRM depth
SevenRooms invests heavily in guest profiles, automations and premium-hospitality workflows. For large groups with dedicated marketing teams, that depth can justify the contract.
Global brand in fine dining
SevenRooms is recognised in premium dining globally. If your positioning depends on that ecosystem, it carries weight.
Customer fit
Two different venues.
Grace is built for…
Independent UK venues who want CRM, bookings, till and marketing without enterprise contracts or integration projects.
SevenRooms is built for…
Premium multi-site groups with budget for enterprise CRM and a team to run sophisticated automations.
Common questions
Things operators ask before switching.
Category overview
Hospitality CRM
Guest CRM and retention beyond reservations alone.
View hospitality crmClaims verified as of June 2026. Competitor pricing and features change; we update this page as we notice changes worth noting. If you spot something stale, tell us.