Pricing

One platform. Priced for independents.

The whole platform on every plan. You pay for the size of your venue, not for features locked behind a higher tier. Every price is on this page. No "contact us," no surprises.

Priced by capacity, not by feature.

Whether you're a single coffee shop or a busy restaurant, you get all of it: bookings, the till, the guest record, loyalty, marketing, tickets, WiFi and reporting. The bigger you are, the more you pay, but you're never paying to unlock something you should have had from the start.

5 → 1

systems replaced by one platform

All

modules on every plan

14

day trial, no card required

4

published prices, no hidden tiers

Pay annually and save the equivalent of nearly two months per venue, per year.

Launch

Small venues getting started

Single venue

£99

£84

per month, per venue · billed annually

  • Up to 500 visits / month
  • Up to 3,500 marketable guests
  • The whole Grace platform
  • Grace Pay Core included (1.35% in person)
  • Self-service data import
  • 24/7 AI-assisted live chat
Most popular

Standard

Growing independent venues

Up to 3 venues

£179

£152

per month, per venue · billed annually

  • Unlimited visits
  • Up to 10,000 marketable guests
  • The whole Grace platform
  • Grace Pay Pro included (0.95% + 10p in person)
  • No Grace branding anywhere
  • Self-service import + guided session
  • 24/7 AI-assisted live chat + priority email

Scale

Busy or multi-site venues

Up to 10 venues

£299

£254

per month, per venue · billed annually

  • Unlimited visits
  • Unlimited marketable guests
  • The whole Grace platform
  • Grace Pay Pro included (0.95% + 10p in person)
  • White-glove data import
  • 24/7 chat + priority email + phone

Enterprise

Running a hospitality group?

Custom pricing for groups managing 10+ venues, including Grace Pay rates from 0.8% for high-volume card processing. Dedicated success manager, custom integrations, custom reporting, ongoing data migration support, SLA, and an onboarding plan tailored to your group.

  • Custom SLA
  • Dedicated CSM
  • API access

Payments

Grace Pay, or bring your own provider.

Use Grace Pay at our published rate, or bring your own card provider on any plan. Grace adds no fee of its own on top.

Reservations, EPOS, Grace Pay, Guest Book, Loyalty, Email & SMS Marketing, Ticketing, WiFi, Analytics and Grace AI. All of it.

No feature gating

The whole product, on every plan.

You pay for venue size, not for unlocking modules. EPOS, reservations, CRM, loyalty, marketing, WiFi, Grace Pay and Grace AI on every plan.

  • Reservations
  • EPOS
  • Guest Book
  • Email & SMS marketing
  • Loyalty
  • Guest WiFi
  • Reporting
  • Grace AI

Our pricing promise

You'll never pay more than the next tier.

If your total monthly bill on your current plan would exceed what you'd pay on the next tier (subscription plus Grace Pay card fees at that tier's rates), we automatically apply the next tier's pricing. You always pay the cheaper of the two.

Our data promise

Your data is yours. Always.

Guests, reservations, sales, marketing, loyalty: export everything, any time, in standard formats. If you ever leave Grace, we help you take your data with you. Grace is a tool, not a vault.

Compare plans

Visits per monthUnlimited
Marketable guests10,000
Multi-venue supportUp to 3 venues
SMS allowance / month2,500

Grace Pay card rates apply when you use Grace Pay. No separate prepayment platform fee. Bring your own provider and Grace charges nothing on top. Grace Pay detail →

Free trial

14 days. Every feature. No card required.

Run your venue on Grace for two weeks before paying a thing. The whole platform, every module, every plan tier. If it doesn't fit, walk away; we'll help you export your data either way.

14

days, full access

0

card details needed

1:1

founder onboarding

30 min

demo, no slides

Pricing FAQ

Questions you should be asking.

What does "you'll never pay more than the next tier" actually mean?

If your total monthly bill on your current plan would exceed what you'd pay on the next tier (subscription plus fees, calculated at the next tier's rate), we automatically apply the next tier's pricing. You always pay the cheaper of the two.

Concrete example: a Launch venue on £99/month is consistently above 500 visits. Standard at £179 gives unlimited visits and Grace Pay Pro's lower in-person rate (0.95% + 10p vs 1.35% on Core). We get in touch before you hit the wall: you move to the tier that fits, not pay Launch prices for Standard-level volume. Outgrowing your plan never costs more than the next tier would have cost.

What counts as a "visit" for billing?

A visit is one identifiable guest at your venue. Anyone Grace can recognise, through a booking, a WiFi login, a loyalty check-in, or a card transaction matched to a known guest, counts as one visit, however many of those touchpoints they hit on the same evening.

Anonymous walk-ins who don't share any details don't count toward your limit. A two-person walk-in with no WiFi, no loyalty, no card-match: zero visits. A booking by Guest A whose bill is split with Guest B (a loyalty member): two visits. A guest who books and then logs into WiFi: still one visit, not two. Same guest, recognised twice.

This is intentional. You're paying Grace to make guests identifiable. We don't count strangers.

What happens when I exceed my plan's capacity?

We'll get in touch when you're consistently approaching the limit, and offer the next tier up. Grace won't surprise-bill you, and we won't lock features mid-month. If you're a borderline case, we'll usually wait a couple of months before suggesting an upgrade.

How do Grace Pay fees work?

Grace Pay is included with your subscription, not a separate product. Launch includes Grace Pay Core; Standard and Scale include Grace Pay Pro with lower in-person rates. Enterprise and venues processing over £200k in card payments per year can negotiate custom rates from 0.8%.

When you use Grace Pay, card fees apply per transaction: the online rate covers deposits, prepayments, event tickets and payment links; the in-person rate covers till and tap-to-pay. There is no separate platform fee on prepayments.

Prefer your existing processor? Bring Square, Stripe, Dojo or SumUp. Grace charges no payment fees on top. See Grace Pay rates →

Can I switch tiers any time?

Yes. Upgrade or downgrade with one click. Annual billing pro-rates the difference. No fee, no friction.

Is there a contract lock-in?

No. Monthly plans cancel any time. Annual plans cancel at the end of the term. No "your contract auto-renewed for 24 months" surprises. That pattern doesn't belong in independent hospitality.

What does the free trial actually include?

Every module, every feature, every plan tier. No limits. 14 days, no card on file. You get a 30-minute demo with the founder before you start (if you want one), self-service or guided data import from your existing system, and real onboarding support. If Grace isn't the right fit at the end, we help you export your data.

How does data import work?

Honestly, it depends. Every venue's existing setup is different, and what's possible depends on what system you're moving from. Some imports are clean CSV exports; others need us to extract from less helpful places.

What's usually possible: guests, reservations, menu items, loyalty members, gift cards. Sometimes possible: historical bookings, visit history, marketing performance data. Highly system-dependent: detailed POS-level sales history.

Higher tiers include more hands-on import support: self-service on Launch, a guided session on Standard, white-glove on Scale, ongoing migration help on Enterprise. But the best answer is: show us what you've got during your demo or onboarding session, and we'll tell you exactly what's possible. We'd rather you ask early than discover a gap later.

What can I export? Who owns my data?

You own your data. Always. The venue is the data controller; Grace is the processor. Your guest records, reservations, sales history, marketing performance, loyalty data. It's all yours.

You can export everything at any time, in standard CSV or JSON formats, directly from the app. No support ticket needed. If you ever leave Grace, we help you take your data with you. We don't hold it hostage to make you stay.

This isn't a perk. It's how independent hospitality software should work.

Why is annual cheaper than monthly?

Annual billing reduces churn and admin overhead, so we pass the saving back as a flat 15% off across all tiers. Pay annually, save nearly two months per venue per year.

See the whole platform on your venue's numbers.