Topic hub
Email, SMS, win-back campaigns and owning your guest list.
5 August 2026 · Simon Hatfield · Marketing
A text gets read in seconds, which is exactly why it is so easy to misuse. Here is when SMS is the right tool for a venue, and when it quietly burns your list.
Read22 July 2026 · Simon Hatfield · Marketing
When a regular quietly stops coming, most venues do nothing, because nothing tells them it happened. The win-back email is the highest-value message you are probably not sending.
Read13 July 2026 · Simon Hatfield · Marketing
Most venue marketing is a newsletter sent to everyone and a hope. Here is how to use what you already know about your guests to actually fill tables, and how to tell what worked.
Read
15 April 2026 · Simon Hatfield · Marketing
You can't cost-cut your way to a good year in hospitality. The growth, when it comes, mostly comes from the same people coming back more often — if you can see who they are.
Read5 August 2026 · Simon Hatfield · Marketing
A text gets read in seconds, which is exactly why it is so easy to misuse. Here is when SMS is the right tool for a venue, and when it quietly burns your list.
Read22 July 2026 · Simon Hatfield · Marketing
When a regular quietly stops coming, most venues do nothing, because nothing tells them it happened. The win-back email is the highest-value message you are probably not sending.
Read13 July 2026 · Simon Hatfield · Marketing
Most venue marketing is a newsletter sent to everyone and a hope. Here is how to use what you already know about your guests to actually fill tables, and how to tell what worked.
Read15 April 2026 · Simon Hatfield · Marketing
You can't cost-cut your way to a good year in hospitality. The growth, when it comes, mostly comes from the same people coming back more often — if you can see who they are.
Read