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Loyalty schemes, regulars and repeat visits — what actually brings people back.
18 August 2026 · Simon Hatfield · Loyalty
Discounting a quiet night trains people to wait for the cheap night. Loyalty does the same job better: it pulls demand to your empty tables without eroding the price of your full ones.
Read24 July 2026 · Simon Hatfield · Loyalty
The paper stamp card is the most common loyalty scheme in hospitality and one of the weakest. Here is why it falls short, and what real loyalty does instead.
Read6 July 2026 · Simon Hatfield · Loyalty
A standalone loyalty app can only reward what it can see, which is usually a check-in. Loyalty built into the till sees the whole bill, and that changes what it can do.
Read29 June 2026 · Simon Hatfield · Loyalty
Most loyalty schemes either do nothing or quietly train your best guests to wait for money off. Here is how to build one that actually brings people back, from someone who has run the floor.
Read18 August 2026 · Simon Hatfield · Loyalty
Discounting a quiet night trains people to wait for the cheap night. Loyalty does the same job better: it pulls demand to your empty tables without eroding the price of your full ones.
Read24 July 2026 · Simon Hatfield · Loyalty
The paper stamp card is the most common loyalty scheme in hospitality and one of the weakest. Here is why it falls short, and what real loyalty does instead.
Read6 July 2026 · Simon Hatfield · Loyalty
A standalone loyalty app can only reward what it can see, which is usually a check-in. Loyalty built into the till sees the whole bill, and that changes what it can do.
Read29 June 2026 · Simon Hatfield · Loyalty
Most loyalty schemes either do nothing or quietly train your best guests to wait for money off. Here is how to build one that actually brings people back, from someone who has run the floor.
Read