Topic hub
One guest record, data capture and the cost of fragmented systems.
25 August 2026 · Simon Hatfield · Guest Data
Half your room never booked, which means half your guests are invisible to your systems. Here is how to turn willing walk-ins into records, without turning your door into a sign-up desk.
Read31 July 2026 · Simon Hatfield · Guest Data
Most venues do not have too little guest data. They have plenty, scattered across systems that never compare notes. Here is the operational story of pulling it into one place, and what changes when you do.
Read
1 February 2026 · Simon Hatfield · Guest Data
The most expensive thing in an independent venue isn't rent or stock. It's that your booking system, your till, your WiFi and your marketing each think your best regular is a different stranger.
Read25 August 2026 · Simon Hatfield · Guest Data
Half your room never booked, which means half your guests are invisible to your systems. Here is how to turn willing walk-ins into records, without turning your door into a sign-up desk.
Read31 July 2026 · Simon Hatfield · Guest Data
Most venues do not have too little guest data. They have plenty, scattered across systems that never compare notes. Here is the operational story of pulling it into one place, and what changes when you do.
Read1 February 2026 · Simon Hatfield · Guest Data
The most expensive thing in an independent venue isn't rent or stock. It's that your booking system, your till, your WiFi and your marketing each think your best regular is a different stranger.
Read