Topic hub
Guest records, single customer view and hospitality CRM — without the enterprise jargon.
7 August 2026 · Simon Hatfield · CRM
Most guest management software is sold with a feature list built for hotel chains. Here is the much shorter list an independent venue actually uses, and what you can safely ignore.
Read17 July 2026 · Simon Hatfield · CRM
Your booking system knows one Sarah. Your till knows another. Your WiFi knows a third. Here is why that costs you more than it looks, told through one regular's evening.
Read26 June 2026 · Simon Hatfield · CRM
Plenty of products carry the word CRM. Far fewer do the five jobs a hospitality CRM is actually for. Here is the working checklist.
Read
19 June 2026 · Simon Hatfield · CRM
"CRM" is one of the most misused words in hospitality software. Here is what a hospitality CRM actually is, why it matters to your margin, and how to choose one that does the job rather than just storing email addresses.
Read7 August 2026 · Simon Hatfield · CRM
Most guest management software is sold with a feature list built for hotel chains. Here is the much shorter list an independent venue actually uses, and what you can safely ignore.
Read17 July 2026 · Simon Hatfield · CRM
Your booking system knows one Sarah. Your till knows another. Your WiFi knows a third. Here is why that costs you more than it looks, told through one regular's evening.
Read26 June 2026 · Simon Hatfield · CRM
Plenty of products carry the word CRM. Far fewer do the five jobs a hospitality CRM is actually for. Here is the working checklist.
Read19 June 2026 · Simon Hatfield · CRM
"CRM" is one of the most misused words in hospitality software. Here is what a hospitality CRM actually is, why it matters to your margin, and how to choose one that does the job rather than just storing email addresses.
Read