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26 June 2026 · Simon Hatfield · CRM
What a hospitality CRM actually does (and what most 'CRMs' don't)
Plenty of products carry the word CRM. Far fewer do the five jobs a hospitality CRM is actually for. Here is the working checklist.
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CRM
Guest records, single customer view and hospitality CRM — without the enterprise jargon.
19 June 2026 · Simon Hatfield · CRM
Hospitality CRM: the complete guide to one guest record
"CRM" is one of the most misused words in hospitality software. Here is what a hospitality CRM actually is, why it matters to your margin, and how to choose one that does the job rather than just storing email addresses.
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